Banana Cake from Edmonds Cookery Book
The Edmonds Cookery Book has been a New Zealand institution for four generations. My mother, my grandmother and my great grandmother before me all used this recipe book that has remained in New Zealand kitchens as a timeless classic and surely one of the most successful branding exercises in NZ history! (Edmonds, for those who are non-NewZealanders is a baking brand, originally comprising baking powder only but now a large number of baking products.) Gone are the days when a couple announcing their engagement received their free copy, but we still buy this cookbook in droves making it the best selling book ever published in New Zealand.