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Hailed as one of the emerging great economies, India boasts some of the wealthiest people in the world. It is also home to more of the world’s poor than any other country on the planet. Whilst the country has seen a huge expansion in its technology and consumer goods industries over the past two decades, around 70% of India’s inhabitants still live in rural areas and have been largely untouched by the economic upturn. There, amongst small-scale farmers in particular, debt and poverty is rife.
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